The Challenge
Clarifying Invert’s Complex Platform with a Cohesive Visual System
Invert struggled with a fragmented visual identity and an overly technical presentation. Their website relied on raw screenshots, making it difficult for users to understand product functionality. Without a structured narrative, animations, or a consistent design system, the brand lacked clarity and engagement.
Bridging the gap between technical complexity and visual storytelling was key. Crafting detailed storyboards ensured animations effectively explained each product feature. The absence of a pitch deck required building a clear, investor-ready presentation from scratch. Establishing brand consistency across all touchpoints transformed Invert’s presence into a seamless and visually engaging experience.
Enhancing Invert’s Brand with Motion and Visual Storytelling
Invert’s brand lacked cohesion, relying on scattered visuals and static screenshots that failed to communicate the platform’s value. The challenge was to establish a strong, unified brand identity that made complex data solutions intuitive and engaging. A structured design system was developed to bring consistency across all touchpoints, from the website to investor materials. Motion graphics played a key role in transforming raw product visuals into dynamic, explanatory animations. The pitch deck was designed from the ground up, creating a compelling story that clearly outlined the platform’s impact. Every element worked together to enhance clarity, ensuring Invert’s brand conveyed sophistication, trust, and technical expertise.
Feedback Highlights
John Sillings
Head of Growth, InvertBio
nailed the details, and the overall quality and polish was outstanding
Ahmed is absolutely fantastic! We worked together on ... our product, which is highly technical. He nailed the details, and the overall quality and polish was outstanding.