The Challenge
Simplifying Open Banking Through Engaging Visual Communication
Tarabut's challenge was making the complexities of open banking clear to a diverse audience.
Initially, the brand identity was fragmented and awareness low. With an expanding product line, it became crucial to communicate the benefits and functionalities of their solutions effectively.
Simplifying technical information into engaging visuals and consistent branding was essential to resonate across various platforms.
Designing a Unified and Engaging Brand Experience
As Tarabut evolved, establishing a cohesive visual language became crucial. This refined identity conveyed trust and expertise, transforming public perception.
Visual storytelling simplified open banking processes, making them engaging through tailored animations and infographics.
Collaboration was key to success. Working with marketing, product, and business development teams ensured that visual content communicated effectively and aligned with company goals.
Feedback Highlights
Lina Arke
Head of Marketing Communications
“highly talented designer with a keen eye for detail and creativity”
I had the pleasure of working closely with Ahmed for two years at Tarabut, and his design work consistently exceeded expectations. Ahmed is not only a highly talented designer with a keen eye for detail and creativity, but he also possesses a diverse skill set, including expertise in UI/UX design, graphic design, and branding. He is always eager to learn and expand his skills, staying updated with the latest design trends and technologies. I would work with him again in a heartbeat.
Ali Shokir
Senior Product Marketing Manager
“He has an exceptional ability to translate complex products into simple, resonant designs.”
Ahmeds design expertise has been pivotal to our product and marketing functions at Tarabut. He has an exceptional ability to translate complex products into simple, resonant designs. His creativity and dedication consistently elevate our projects, making him a valuable asset to the team.
Youssef Montasser
Product Marketing Manager
"Ahmed is able to combine his eye catching designs with his knowledge of project management and problem solving to enable goal oriented solutions through his work"
Ahmed is extremely passionate and, having worked with him in the past I had instantly recognized his natural eye for design. With his impressive skill set from video, and graphics to web development, Ahmed is able to combine his eye catching designs with his knowledge of project management and problem solving to enable goal oriented solutions through his work.